Inc. Magazine’s Complete Series on Starting And Growing A Business
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Inc. Magazine’s Complete Series on Starting and Growing a Business will benefit professionals thinking about starting a business as well as seasoned entrepreneurs. This comprehensive educational program provides “best practice” management information for creating, launching and building your Start-up. Inc. draws upon more than thirty years of experience with the most successful, innovative entrepreneurs in the world. More than thirty in depth tutorials on writing a business plan, creating a marketing strategy, managing people, and more provide actionable solutions.
Featured experts include:
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Tony Hsieh, Author, Venture Capitalist and CEO of Zappos.com |
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David Perla, President of Bloomberg BNA Legal and former Co-CEO of Pangea3 |
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Warren Brown, Motivational Speaker, Author and Founder of CakeLove bakeries |
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Lisa Druxman, Author and Founder of FIT4MOM franchises |
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Eric Ryan, Co-Founder and Brand Architect of Method |
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Robert L. Johnson, Founder of Black Entertainment Television |
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Catherine Hughes, Chairperson and Founder of Radio One and TV One |
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Seth Goldman, Co-Founder and TeaEO of Honest Tea |
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Frederick Ruiz, Co-Founder and Chairman Emeritus of Ruiz Foods |
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Gert Boyle, Chairman of Columbia Sportswear |
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David Neeleman, Founder of JetBlue Airways |
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Marsha Serlin, CEO of United Scrap Metal |
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Lon McGowan, Founder and CEO of iClick |
Episode Guide:
The program kicks off with Start-Up fundamentals. Part I starts with the associated steps of “Coming Up With The Idea”, “Market Research On Customers And Competitors” and “Creating a Business Plan”.
Part II walks you through “Financing Options For Your Start-up”, “Working With Banks” and “Managing Money”.
Part III discusses “Bootstrapping To Keep Costs Low”, “Are You Ready?” and finally, “Finding Your First Customer”.
This section of the program examines key Marketing Concepts. Part I covers “Marketing Strategies”, “Online Marketing”, “Public Relations – The Media And Other Tools” and “Brand Building”.
Part II details “Small Business Sales Techniques”, “Networking Tools and Venues” and “Using The Competition To Your Advantage”.
Serving Your Customer is paramount, and this chapter focuses on “Providing The Best Customer Experience”, “Customer Feedback” and “Customer Loyalty”.
This section covers valuable Leadership Strategies. Part I begins with “The Leaders Role”, “Coping With Setbacks” and “Giving Back To The Community”.
Part II continues to build on leadership with discussions of “Effective Meetings”, “Effective Communication” and “Delegating & Empowering Employees”.
This section focuses on the importance of effectively Managing People. Topics include “Hiring The Right Employees”, “Team Building” and “Building A Corporate Culture”.
Part II continues with “On-Boarding – Training and Cultivating” and “Motivating Employees”.
This program bonus focuses on the powerhouse brand built by Tony Hsieh.